In 2021, Vestiaire Collective partnered with London agency Droga5 and director Andreas Nilsson to relaunch its brand with the bold "Long Live Fashion" campaign, featuring puppets crafted from pre-loved clothes. We ensured a cohesive vision across all brand touchpoints, collaborating with photographers like Campbell Addy and Loic Prigent while also directing additional shoots with Charly Ghosp. The campaign extended beyond film into local activations, including live puppet performances at Paris Fashion Week and collaborations with artists like Pietro Terzini.
SERVICES: CREATIVE DIRECTION, ADVERTISING, 360 CAMPAIGN
Agency: Droga5
Video: Andreas Nilsson
Photo: Campbell Addy, Charly Ghosp
