Balenciaga became the first major brand to sell directly on FARFETCH platform. For their launch, we created a video campaign featuring CCTV-style footage of models in London, building anticipation and establishing the brand’s presence through a 360 and PR push.
SERVICES: CREATIVE DIRECTION, CASTING, 360 CAMPAIGN DELIVERY
photography: rOBBIE FIMMANO
VIDEOGRAPHY: SAM HISCOX
